Growing Hosted Web Sites
Into Hosted Web Businesses
Given at ISPCON in Baltimore on 3/19/98.

START PRESENTATION SLIDE SERIES
Author: E-mail: Home Page:	Alex McDonald alexm@sitecoach.com www.sitecoach.com

List of Slides

1. TITLE SLIDE

2. GROWING HOSTED WEB SITES INTO WEB BUSINESSES 

3. ELECTRONIC COMMERCE IS WHERE THE GROWTH IS 

4. THE GROWTH IS WITH SMALL AND MEDIUM BUSINESSES AND IN ELECTRONIC COMMERCE 

5. ISPs PLAY A MAJOR ROLE 

6. CUSTOMER SOLUTION PRICES ARE ALSO DROPPING SHARPLY 

7. EC SERVICES YIELD HIGHER ISP REVENUES WHERE MERCHANTS ARE WILLING TO SPEND MORE 

8. EC SITES ON DEDICATED SERVERS LOOK MOST PROMISING 

9. SELECTED SUPPORT COSTS ARE DROPPING 

10. SO WHAT IS AN ISP TO DO? 

11. GROWING SMALL MERCHANTS IS BECOMING EASIER 

12. ISP OPTIONS TO PLAY 

13. ISPs BENEFIT BY FOCUSING ON A TARGET CUSTOMER 

14. GROWING HOSTED WEB SITES INTO HOSTED WEB BUSINESSES 

15. AS TECHNICAL ISSUES BECOME STANDARDIZED, MERCHANTS ARE DEMANDING MORE FROM ISPs 

16. ISP AS A BUSINESS CONSULTANT: FROM INITIAL BUSINESS SITE PLANNING... 

17. ...AND SETTING UP A WEB SITE... 

18. ...TO RUNNING A WEB BUSINESS 

19. GROWING HOSTED WEB SITES INTO HOSTED WEB BUSINESSES 

20. DEVELOP YOUR WEBSITE FOCUSED ON TARGET CUSTOMER 

21. MAKE THE INFORMATION THEY NEED EASY TO FIND 

22. USE EXAMPLES AND CASE STUDIES TO HELP COMMUNICATE MESSAGES 

23. DEVELOP THOSE CUSTOMERS 

24. OF COURSE, ISPs NEED TO MEET MERCHANT NEEDS PROFITABLY 

25. MANY ANSWERS ARE REGULARLY CHANGING 

26. OFFERING OTHER RESOURCES CAN REDUCE SUPPORT COSTS WHILE BUILDING YOUR EC BASE 

27. GROWING HOSTED WEB SITES INTO WEB BUSINESSES